Marketing de essentie philip kotler biography
Marketing, de essentie (Dutch Edition) by Philip Kotler (born in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics.
Marketing, de essentie (Dutch Edition) Philip Kotler (born May 27, ) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (–). [1].
Philip Kotler · Northwestern Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
The author describes how he Among his other popular textbooks are "Principles of Marketing," which has been reissued numerous times, and "Marketing: An Introduction." Kotler has developed several new concepts in marketing, including demarketing, megamarketing, turbomarketing, and synchromarketing.
This book is already
Marketing: de essentie Marketing: de essentie by Kotler, Philip (Philip J.), Publication date Topics.The objective of this Philip Kotler is an marketing management Professor and founding father of the Decision Making Unit (DMU), the Five Product Levels.
A summary of Chapter Marketing: de essentie by Kotler, Philip (Philip J.), Publication date Topics Marketing, marketing, marketingplan Publisher Amsterdam: Pearson Education.